Color or Black & White
You have choices. All photographs created digitally are color images that can be toned black and white in post production. Sometimes, black and white stands out differently in a world of color portraits.
You can have it both ways when we work digitally. (Film, it’s a different story—we’ll get into that in another story.)
In this case, this businesswoman wanted to be photographed with the Milwaukee cityscape behind her for a background. Changing from color to black and white is a simple edit and you can literally have it both ways. To me, the black and white is a stronger image of the two. The lighting and modifiers are still in use to get that soft light across her face and the catchlight in her eye.
In this next one, for this headshot, we added a border to the black and white so it would stand out on an off-white web page. In photography, presentation is everything and we have the ability to make a portrait that works well in whatever format you need it.
So, color of black and white is something you can decide later. I’m a fan of black and white, but each has its use in business promotional materials.
